Cisco IMPACT is the global sales and marketing conference for Cisco employees.
Create a coveted experience that increases seller effectiveness and drives meaningful seller engagement by creating journeys that are based on enlightening, informing, entertaining and challenging our attendees.
I served as a Senior UX Designer of this project. I focused on the UX and UI working along side two other designrs, an art director, strategy team and the front and back end developers.
The CiscoIMPACT live event audience is the global salesforce (and some marketing) employees. The purpose of the event is to offer networking opportunities, access to subject matter experts, technical and sales training through seminars, demos and competitive games, sales winner recognition and social impact programs.
We began by first understanding our audience and getting knowledgable insight on the previous years CiscoIMPACT event. Here we were able to collect valuable feedback from attendees and learn about what the liked and didn't like, and what worked or didn't work from FY21.
“I had very small expectations for this year’s IMPACT, since it is virtual. However, it was very engaging. Sessions were short and very relevant. Messages were straight to the point and exiting. On-demand content was very good and the demos got me exited about the technology. I see a lot of us still missing Vegas and a lot of memory sharing was happening.”
– EMEAR, Managers & below, Attendee
Engaging experience that energized attendees for the coming year. The support from leadership helped instill a sense of pride and confidence in Cisco.
Despite the circumstances, some were critical of the virtual event and felt it didn’t meet expectations.
Attendees were impressed by the quality of the sessions, content, and speakers.
While many felt the event was strong overall, technical issues with the platform was a consistent pain point.
Perceptions of the event platform and event overall were negatively impacted by technical issues.
Overall the event was less interactive and exciting compared to in-person.
One component that required enhancements for the live event was the employee social engagement. After reviewing past data and feedback on users' past IMPACT social interactions, we ideated on concepts which eventually turned into wireframe flows.
After various reviews and revisions, I then moved forward with creating the hi-fidelity designs based on the designated art direction.
The Cisco sales teams were inherently motivated by competition, and at past Cisco IMPACT events, we have experimented with competitive based learning experiences to motivate Sellers to up-level their skills. For FY22 we set out to create a token-based reward system competition to increase user engagement.
How might we enable learning through competition-based engagements and also visually display achievements and leaders.
Using the exact platform features/functionality of FY21 as a foundation how would you enhance or reinvent the experience if you had the ability to add 1-2 new features
Create a coveted experience that increases seller effectiveness and drives meaningful seller engagement by creating journeys that employ a narrative structure to tie the attendee journey to meaning, purpose, and emotion, thereby enlightening, informing, entertaining and challenging our attendees.
I started by first researching the previous year competition format and screens. Since we weren't looking to recreate a completely new experience, we maintained some of the foundational features from the FY21.
With the focus on creating a hybrid leaderboard where we tie badges with achievements and leaderboards for specific engagements, we researched similar existing platforms utilizing this format.
After completing our research and analysis, we ideated on the screens and flows that would make up the entire competition product. We then created all of the wireframe screens of the competition making sure all scenarios wera accounted for.
Specifically for the competition feature I was only projected to create all of the wireframes screens and flows. In the end, the competition feature of this event was packaged and setup for the next steps which included creating the hi fidelity screens
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“Although we didn't have the same camaraderie that we had in Las Vegas, I felt that the Digital Team was able to pull together a great set of presentations. I was able to get much of the same message virtually that I would've gotten in person. The part that I loved the most was my ability to take on additional sessions between the larger sessions - this may have been time that I was walking between sessions in Las Vegas."
– Americas, Managers & below, Attendee